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Read article →Est. 2011 • Piura Valley, Peru • Supima® Licensed
SOFT IS STRONG.
WEAR PIMA EVERY DAY.
Pima Apparel makes unreasonably soft, brutally durable essentials from extra-long staple Peruvian Pima cotton. One perfect tee. One perfect shirt. Zero landfill fashion.
• PIMA • SUPIMA • ORGANIC • PIMA • SUPIMA •
BESTSELLER
The Perfect Pima Tee — $3835 colors • XS-3XL • Unisex
0Million garments, zero landfill
0mm staple length vs 26mm regular
0% less water vs conventional
0Wash guarantee, pre-shrunk fit
Extra-long staple ✦ Garment-dyed ✦ Pre-shrunk ✦ Fair-trade sewn ✦ Carbon-neutral ✦ Extra-long staple ✦ Garment-dyed ✦ Pre-shrunk ✦ Fair-trade sewn ✦ Carbon-neutral ✦ Extra-long staple ✦ Garment-dyed ✦ Pre-shrunk ✦ Fair-trade sewn ✦ Carbon-neutral ✦ Extra-long staple ✦ Garment-dyed ✦ Pre-shrunk ✦ Fair-trade sewn ✦ Carbon-neutral ✦
01 — About Pima Apparel
Grown in the desert.
Made to outlive trends.
Why Pima, why Peru?
Pima cotton is only 3% of the world's cotton. Grown in the Piura Valley with Andean meltwater and 300 days of sun, its fibers reach 38-41mm — almost twice regular cotton. Longer fibers mean no pilling, silk-like luster, and strength that survives 60+ washes. We buy directly from 214 family farms at 2.3x commodity price, gin, spin and knit within 120km. That's why our tee feels like a $120 designer shirt at $38.
GOTS ORGANICSUPIMA LICENSEDFAIR TRADE
From fast fashion to forever basics
Founded in 2011 by Lima-born textile engineer Mariana Pima and NYC designer Josh Cole, Pima Apparel started with one question: what if a $38 tee lasted 5 years instead of 5 washes? Today we make 42 timeless SKUs — no drops, no logos screaming, no seasonal waste. Cut boxy but tailored, garment-dyed for depth, reinforced at collar and cuffs. Worn by chefs, architects, new dads, travelers. Washed, dried, lived in — and still perfect.
2011 — LIMA
First 500 tees
Sold out in Mercado Indio in 3 days.
2025 — WORLDWIDE
2.1M wearers
Carbon-neutral shipping to 40 countries.
01 / FIBER
38mm+ staple
Hand-picked Pima, 2x longer than Upland. Naturally wrinkle-resistant and 40% stronger.
02 / KNIT
220 GSM jersey
Dense, opaque, buttery. Compact-spun, singed and mercerized for sheen.
03 / DYE & CUT
Garment-dyed
Enzyme-washed, pre-shrunk, side-seamed. No twisting, no fading, no surprises.
02 — The Collection
42 essentials. No filler.
$38
The Perfect Pima Tee
Heavyweight 220 GSM, ribbed collar that never sags. 35 colors. Our icon since 2011.
Shop tee →$68
Oxford Pima Shirt
Breathable pique with mother-of-pearl buttons. Tuck it or throw it over.
Shop shirt →$58
Cloudspun Crew & Henley
Brushed-back fleece, Pima + recycled terry. For red-eyes and slow Sundays.
Shop fleece →$28
Second-Skin Set
Underwear, socks & rib tank. No tags, no itch, no ride-up. 95% Pima + elastane.
Shop basics →$88
Pima Dress & Knit
Ribbed midi, boxy cardigan, wide-leg pant. Drapes, never clings. Machine washable.
Shop women →$48
Weekend Polo + Short
Garment-dyed polo with knit collar + 7" drawstring short. Court to coast.
Shop weekend →03 — Craft & Science
Why it feels different from first touch.
Regular cotton breaks, pills and fades. Pima's extra-long fibers lie flat, reflect light and lock dye inside. We add old-school finishing most brands skipped to save $2.
1
Compact spinning + singeing
Twin spinning removes fuzz. Flame singeing burns stray fibers for a clean, silky face.
Twin spinning removes fuzz. Flame singeing burns stray fibers for a clean, silky face.
2
Mercerization under tension
Caustic bath swells fibers = +20% strength, +30% dye uptake, subtle sheen.
Caustic bath swells fibers = +20% strength, +30% dye uptake, subtle sheen.
3
Garment dye + enzyme wash
Dyed after sewing for lived-in depth. Enzymes eat pills before you ever see them.
Dyed after sewing for lived-in depth. Enzymes eat pills before you ever see them.
4
Side-seamed, shoulder-taped
No tubular twist. Reinforced collar with 1x1 rib + elastane. Stays flat wash 60.
No tubular twist. Reinforced collar with 1x1 rib + elastane. Stays flat wash 60.
04 — Sustainability
Soft on skin, light on planet.
💧
92% less water
Drip irrigation + Andean runoff. 1 tee = 420L vs 2,700L conventional. Closed-loop dye house reuses 85% water.
🌱
Regenerative farms
Cover crops, no defoliants, bee corridors. Soil carbon +18% since 2019 across partner farms.
🧵
Repair for life
Free repairs, $10 refresh dye, take-back recycles into shoddy yarn. 31,000 garments repaired.
📦
Plastic-free, carbon-neutral
Cornstarch bags, recycled boxes, offsets via Alto Mayo forest. Shipping neutral since 2020.
05 — Journal / News
Care, craft & culture.
Wash guides, fabric science, styling and farm stories. Updated weekly by our Lima & Brooklyn ateliers.
How do I wash Pima cotton?
Cold (30°C), inside-out, with like colors. Skip fabric softener — it coats long fibers. Tumble low or line dry. Warm iron if needed. Expect 2-3% shrinkage max, already accounted in our cut.
Does Pima shrink or pill?
Almost no. Our jersey is pre-shrunk and enzyme-washed. Pilling score 4-5/5 after 50 washes (vs 2-3 for regular cotton). If you get pills from backpack friction, a $12 comb removes them instantly.
What is the fit? True to size?
Yes. Tees are slightly boxy with a higher collar, shirts are tailored but not slim. Between sizes? Size down for classic, up for oversized. Models wear M (men 6'0/180lb, women 5'7/135lb).
Shipping & returns?
Free US shipping over $75, worldwide carbon-neutral from $9. 60-day worn-test returns — wash it, wear it, live in it. If you don't love it, send it back.
GET 15% OFF FIRST ORDER
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Visit us: Lima — Calle Dansey 152, Miraflores • NYC — 210 Elizabeth St. Open daily 10-20.